JONNESWAY Big Events in 2008

Dear Jonnesway Worldwide Distributors, 

Retrospect year 2007, the oil price rising drove up the price of raw materials in worldwide. USA subprime effected a great setback in financial markets, US dollars devaluate, tardy invest and slow consumed. Under such a changeable 2007, Jonnesway still achieve the target turnover, make us realized that the key point to success, and the foundation for future advancement should come from the individual effort and collaboration of the entire Jonnesway team. That is you, and your professional teams have contributed in year 2007. Comparing with year 2006, the number of countries under Jonnesway distribution network increase to 12 by adding Venezuela, Columbia, Guatemala, Iceland, Turkey, Austria…which give us more confidence to face the future growth.

1. JONNESWAY Global Marketing Policy
● Quality Never Compromise – JONNESWAY Family Products
The new designed products base on Jonnesway Quality Specifications focus in consumer requires have better functions and more durability. The complete combination of Jonnesway Family Products can fully satisfy consumer with One Stop Shopping need, so we wish to strongly push this value in the distribution net. Year 2007 we’ve bring up that Jonnesway products with professional quality and popular price as the strategic for market segment and competition position, to fast update it’s market share. Multiply the great triumph which is to maximum the long-tern market share, turnover and profit.

● JONNESWAY Worldwide Distributor Seminar II
Year 2006, we’re proud to have 40 attendees from 14 countries participate to the first JONNESWAY
Worldwide Distributor Seminar in Cologne, Germany. The great conference achieved multiple purpose that New distributors were leaded by educated distributors, and didn’t need to take risk to learn blindly.
Jonnesway New Tools Launching and New Marketing Strategic Discussing. Awarding to the outstanding distributors made great triumph in sales ! Year 2008, we’ll hold the Jonnesway Worldwide Distributor
Seminar II in Cologne, Germany. And we’re looking forward to bring more effect to all distributors !

● Worldwide Fair Integrated
Year 2007, we actively head-on the newly risen markets like China and Korea to understand and developed. The
purpose to attend the major fairs in worldwide, has convert to three aspects : 
a. Jonnesway Brand Value Forming.
  We’ll expand the exhibition and strengthen the image of “One Stop Shopping”in each Jonnesway
  Green Area at the same time.
b. Jonnesway Marketing Policy Announcing.
   We invite all distributors to mutually share the condition of each markets, opinions, information or plans  
   exchanging and problem solving.
c. Jonnesway Exhibitor Team Recruited
  For better service, advance effect and direct integrate from the front line experience, Jonnesway exhibitor
  team has recruited the fresh activists from our R & D and Quality Control divisions.

 2. Setting up JONNESWAY Customer Service Center
 Up to year 2007, there’re over 54 people from 30 countries participate to the training course. Tightly
 explain, actual operate, interflow features from each markets and the strategic of how to PULL or PUSH  
 consumers buying Jonnesway products. Each subject assists our distributors with more professional and
 authority images to establish a new reliable value to all consumers. 

 3. Expanding JONNESWAY Global Distribution Center
 Year 2008, the main tasks on R & D, Logistic and Quality Control are to strengthen it’s efficiency and mobility  
 to on time delivery ! We’ll establish Jonnesway Flagship Store in the main cities by our distributors or set up
 Jonnesway Green Area in each visible store. To let customers enjoy one stop shopping service and build up the
 cognition of Jonnesway of tools way is the right way to them at the same time. In addition, to assist regional
 mobility in logistic and higher sales rate in products, to fully practicable “How to Buy Jonnesway Products” in  
 production, ocean and distribution to amplify the operating system with lowest cost and biggest efficiency.

4. Speedily Expanding JONNESWAY R & D Center
Year 2007, Jonnesway Family Products, Standard Operating Systems and related projects has carried out. Others like new products investment, raw steel material, safety stocks of semi finished products and logistic has a big progress then before. Quality is a non-replaceable core element of brand value, to keep brand value in long-term.
It’s our job to study from material, skill and productions to renovate new products with lower cost and higher quality to strengthen this core element with more power !

5. Continuing Sponsoring Worldwide Car Racing Sports
To sponsor the main Car Racing activities have positively assist Jonnesway in Brand images and Value rising. The coursing accomplishments and experiences in 2007 give us more confidence to stride forward to the victory ! The advantages to sponsor worldwide car racing sports are :
1. Increasing the exposure of JONNESWAY Brand Awareness to consumer in every corner !
2. Professional Tools Brand Sponsoring to the Professional Car Racing Sports attract Professional Users !
3. JONNESWAY Brand with other world famous tools brand speed up the attention to potential and hesitating
   customers !

Year 2008, we’ll constantly sponsoring to the worldwide car racing sport and the related advertising activities in
the main areas :

a.  NASCAR – USA
b.  LUKOIL TEAM – RUSSIA & EUROPE
c.  VARIOUS KINDS OF CAR RACING – SOUTH AFRICA

　

JONNESWAY Worldwide Distributors Honor Roll